The truth about heading tegakh
As a HTML-code teg title looks thus:
<HEAD>
<TITLE> the Homepage of a cat of Vasily </TITLE>
</HEAD>
As a rule, teg <title> to be in the block <HEAD> a html-code of a web - page. And already after him usually follow such META-tegi, as description (description) and keywords (keywords or phrases). But, under the truth to say, the relative positioning above mentioned tegov is not too critical. So it is not necessary to worry in this occasion.
Some programs for creation of websites and CMS (content management systems, control systems of a content) can automatically generate the maintenance{contents} tega title. From you the information, and on the rest they is required only will take care. As a rule, they generate headings about such maintenances{contents}: " Page 1 " " Page 2 " or " Home Page ". If you will meet similar headings on the Internet or the site did{made} "teapot" in web-design, or simply lazy person (well laziness to him manually them to type{collect}).
Search machines and heading tegi
All without exception (if they also are the author about it does not know) poiskoviki use headings of pages for gathering the information on your website. Words from heading of a page also are given out poiskovikom after the link to it{her} in so-called SERP (search engine results page, a page of results of search search). Therefore so the maintenance{contents} of is important that you place in the heading - poiskoviki in him very much are interested:)
The heading of a web - page is one of components of " the big three ", therefore he and is so powerful for a search spider. And other two making these "three" is a seen text (information) and hyperlinks which refer to your page (than it is more than them, and the more " a search rating " a referring site, the above and your "rating").
Whether rationally to use in headings the name of firm / the companies?
During many years I was categorical against "contamination" of a precious place in heading every possible names of firms / ¬«¼»b¡¿®/»U«sT¬F«u, etc. Nevertheless, now to me to have to work with many known brands. Here that also was necessary to change the categoriality in the return party . For me became the big opening what to place the name of the company in heading (even in his beginning), yields perfect results. In fact if your company owns a known brand it even is necessary! But even if your trade mark (or the name of the company) at the given stage also are not so popular, but it{she} has chance her to begin. In this case the heading gives an excellent{a different} opportunity to make your trade mark recognized.
But it at all does not mean, that in heading there should be only a name of a brand. Even known trade marks and the companies in heading have well remembered phrase or even two. And it does only good as for attraction of visitors, and higher ranging in poiskovikakh. Users to whom your company is already familiar, without problems will find her with the help of the search machine. I think, that so those who even did not hear about you will act{arrive} also, but searches for production offered{suggested} by you.
For an example if your company is called " Cats Vasily and Murchik ", and you have firm in the Big Mice heading for a site " Cats Vasily and Murchik " will not go. In such variant it is already better: " Cats Vasily and Murchik. Catching of mice in the Big Mice " all this, certainly a joke, but in her a hint:)
You allow in headings keywords!
Besides search on a phrase " Catching of mice in the Big Mice ", you still would like, that your site was and on searches to similar searches of visitors. It is necessary in fact to take into account all variants (well or as much as possible). And so we shall expand our set of key phrases such: " Catching of mice ", " Capture of mice for compensation ", etc. Well and suddenly to you will want, that the certain region appeared in search searches (the Big Mice, for example) only. In this case it is necessary to mention in all headings the given city.
Such reception we at once " kill two hares " - visitors will search for a site about catching mice, moreover and will be from this region. " But whether it is necessary to be engaged in it? " - you ask. For an example - the person types{collects} in poiskovike " Catching of mice " and the list of offices which are engaged in it, but FROM ALL WORLD at once is given out to him! And in fact it is important for the client, that firms was territorially as it is possible closer. Here that and to be useful inclusion of the name of city in heading.
For our example " Catching of mice in the Big Mice ", it is possible to use such heading:
<TITLE> Cats Vasily and Murchik. Catching of mice in the Big Mice </TITLE>
Or such:
<TITLE> Cats Vasily and Murchik. Capture of mice for compensation in the Big Mice </TITLE>
As you can see, in heading is more than enough place for accommodation of both key phrases.
(For the information{inquiry}: search machines as a result of search give out from 60 up to 115 symbols of heading).
So it is possible to use such heading safely:
<TITLE> Cats Vasily and Murchik. - Catching of mice in the Big Mice - Capture of mice for compensation, the Big Mice </TITLE>
I shall note, that at present search machines are independent of the register; but I nevertheless try to use only capital letters - so more aesthetically. Earlier I often used also capital letters in headings (in a combination with capital) as for poiskovika the register of search mattered also result of search was miscellaneous. But I recommend to refuse use of capital letters, and that is hurt they are similar to a spam in SERP (search engine results page, a page of results of search search).
It is necessary to notice efficiency from use of a word " the Big Mice " in heading twice. But only be convinced, that these words do not go one after another. For an example, a page with heading " Catching of mice in the Big Mice - the Big Mice. Capture of mice for compensation "
Can get in " the grey list " at the search machine. (the Search machine considers{examines} hyphens and points as the blanks, therefore the given heading will be for it{her} with two identical successively words). To secure itself against it, it is possible to refuse in general recurrence of a word more than twice.
Use the maintenance{contents} of a site as the guidebook.
Personally I never am accepted for drawing up of heading of page, its{her} maintenance{contents} yet under a concrete keyword (phrase) will not be written and optimized. I all over again analyze, how the author of the text has arranged keywords in clause{article}, and then only I am accepted for heading. If clause{article} is written competently and adheres to the certain subjects in her you and will find necessary for heading. Simply choose a little the most relevant (often) words or phrases and already on their basis accurately make heading for your clause{article}. If with search there are problems it is necessary to alter so a material of clause{article} that similar problems did not arise.
At a spelling of clause{article} for a site it is necessary to scroll key phrases which most full reflect your business in a head, and already @ text "to twist" around of them. When you will make heading simply place in him these keywords - and job will be made. But here I <i> not </i> would recommend you to place the whole offer directly from the text in heading. Experience prompts me, that the offer from heading and maintenances{contents} of clause{article} should not be identical.
But what to do{make}, if your key phrase well in any way does not want to coincide with the maintenance{contents} of clause{article}?
Whether means it, what you should not place her in heading?
And yes, also no. Since the heading of page became such important for the search machine even if you do not wish to change the text of page, it is possible to reach{achieve} high results simply having placed in this teg (*lt; title*gt;) a key phrase. Only take into account, that the more headings differ on sense from the basic information, the it is less than chances to gain poiskovik.
Nevertheless the best variant it is necessary to copy the text on page and to fill with his keywords. But it does not speak that it is necessary "to fill in" all page from the beginning up to the end key phrases. "Not hide" them in a background. To not do{make} their such small font, that them and will notice it is problematic. And it is necessary so them to use that them was enough and for the search machine, and they would organically be bound with the basic maintenance{contents}.
Sometime try to place key phrases your page as I advised you. And you will understand what to create beautiful headings which will help your goods to find the buyer, very simply and fascinatingly!
