10 minutes for SEO (search engine optimization)
The set of owners of small business is no simply with enough resources for carrying out of the advertising company which would allow to untwist their Internet - resource. For the decision of this problem on the Internet there is a set online services, which allow the owner of a site independently (DIY, do-it-yourself) to engage in popularization of the web - page.
On sites of a similar sort experts on search optimization can give you set of useful advice{councils} and recommendations. This clause{article} gives an opportunity to me to share with you the experience in the field of search optimization. We shall name these recommendations as " 10 minutes for search optimization ".
Have gone...
Before starting, it is necessary to consider some moments which are necessary for knowing before the beginning of optimization. Only for this purpose it can be demanded and more 10-ti minutes. So, it is necessary to take into account the following:
1. Be defined{determined} with the purpose:
99 % from you know, which goods you are going to to advertise, therefore you need to be defined{determined} only with keywords on which the visitor and will get on your site. Some useful advice{councils}. First, it is necessary to analyse statistics of attendance of a site to learn{find out}, on what keywords visitors have got on your site. Second, visit a site of your competitor which is widely known in open spaces of the Internet.
See at headings of his several pages and try to define{determine}, which keywords are used. Also see the initial text of a page (in Internet Explorer'S it it is possible to see with the help of item{point} of menu View (Kind)-> Source (Viewing of a html-code)) and copy the information contained in META-tegakh. On the page you should be defined{determined} with frequency (reasonable) uses of the most required keywords.
Here it is very important to notice, that professional optimizatory have at itself near at hand much more tools, and information for installation of the necessary keywords (with their high frequency in the text of page).
2. The design of a site - whether is attractive he to the buyer?
Here that also is one of reefs. His essence that the unattractive design of a site is a direct way to low attendance of a resource. Certainly, on a subject of development juzabiliti a site (t. e his design), it is written much both books, and clauses{articles}. But let within the framework of given clause{article} all aspects juzabiliti to consider and fail, some remarks here will not prevent:
1) Avoid to use in color scale of a site unusual and strange colors. Otherwise it will be hard for visitor to read the information on your resource (the red text on a blue background - to you and a vivid example of awful design). Also it is not recommended to use the text of a fine font; try to adhere to the size of a font in limits from 10 up to 12 (2 or 3 in Macromedia Dreamweaver).
2) Use on a site of advertising blocks (both graphic, and text), will distract only your visitors. For example, if you sell automobiles BMW will advertise on a site means for increase of a potentiality "Viagra" very much inopportunely.
3) Each graphic element on your page can both to raise, and to lower trust of visitors to your resource. Try to use this place on a site very wisely and users will estimate it.
10 minutes on promotion
3. Check on a spam
Before the beginning of jobs on optimization by one of the key moments that fact is, for promotion of the site you should not use receptions which can be perceived{recognized} by search machine as a spam. But most that you can about it is unpleasant in it and not suspect! The some people the web designer (with out-of-date knowledge of principles of job of search machines) use the latent text on webs - pages.
They wrongly believe, that such method will help a site to rise with eyes poiskovika. But it is radically incorrect and the given reception can add only problems for search optimization.
For detection of the latent text it is necessary to lead{carry out} only with the pressed left button of the mouse from the beginning up to the end of page. Having allocated thus all page, it is possible to find easily the latent text (as a rule, color of a font at the latent text coincides with color of a background of a page) - he it will be simple to look as highlighted.
Also to you will want to check up frequency of keywords which meet on a page. Invalid recurrence of 5-6 keywords which are located one after another in this case is. Thus the search machine any more you will not lead{you will not carry out}, so it is better than such receptions to not use.
For reception of more detailed information on dishonest methods of promotion which result only in negative results, it is possible to familiarize with the document: " Inspecting your Web Site for Spam. "
4. Check on relevance (importance) of a site for the search machine
To be very important for your resource always in focus at poiskovika. For an example if your resource will associate with a key phrase " Sale of automobiles BMW " the link or the information on sale of the real estate will be completely excessive. Mean, that the majority of search machines will judge your resource in dependence of his subjects. And she first of all depends on the text information which contains on pages of your site.
5. Selection of the correct maintenance{contents} of a site
The text information on your site is deciding{solving} for deduction on a site of the person which just on him has gone. To a word, what is it so it is important, I want to add, that at set of the companies is professional kopirajter which is engaged in a content (the information on a site).
Therefore so it is important to adhere to keywords which you have chosen as the purpose for search optimization of the resource at a spelling of clauses{articles}. But, in turn, to place keywords in the text without communication{connection} with other information (t. e keywords do not correspond{meet} to subjects of clause{article}) - a correct way to lose the visitor of your site.
The important remark: very much often the first 25-30 words of your site is that everyone poiskovik will use for his description. Try to use your keywords inside this area, not overlooking{forgetting} thus that this description looked it is legible and it is evident.
6. Job above heading of a site (Title)
In heading of your page it is very desirable to place those keywords or phrases which most full characterize a subject of advertising on her. For an example: " Sale of automobiles BMW - MeBMW.com " For search machines heading is very important, and keywords (phrases) in him only will help to rise above in ratings. But here the main thing to not be overzealous and use keywords within limits .
The heading also plays the big role and in relevance of a site. His maintenance{contents} will be compared to the text information (content) of other part of web - page. Than will be concurrences at heading of page with its{her} content more, especially she will be significant for the search machine.
6. Navigation of a site... Make its{her} intuitively understandable
I can assume, that you, as well as the majority, use for navigation on the site graphic elements or text links. Here to you one my small advice{council} - create the menu for navigation on the site more preferably as text links his sections.
And to place it it is better in the bottom of page - so more conveniently for the visitor. Now, at addition of sections, you of them can name, using keywords of a/phrase for the best informativnosti descriptions of your unit. For an example it is comparable two variants of the menu:
Accessories to automobiles BMW | Sale of automobiles BMW | are more detailed about MyBMW.com
And as after that it is looked such:
Accessories | Sale of automobiles | About us
7. Check up serviceability of links and spelling / grammar
Absolutely will not prevent to check up once more all links to a site and spelling. Then, if you are sure, what is it already final variant, can safely load a site into the Internet.
To hurry it is necessary slowly
And what is farther? Now many search machines offer such paid service, as granting to your new website constant or urgent indexation. Otherwise it is not known, when the search spider will reach him and proindeksiruet it in the base. If you will use service of urgent indexation, that already in couple of days it is possible to reap fruits as visitors. To tell the truth, at each search machine here the terms.
But nevertheless this clause{article} is devoted to those at whom money for such service simply no (and there is she nedeshevo, can from the first profit her and we shall use). Nevertheless, if your site has already visited the search robot and has brought in it to the base you need to wait only now when he again will visit it again for presence of a new material. Therefore so important in due time to update a content on a site - to add new clauses{articles}, to get{start} new sections, etc. (all depends on your imagination and ingenuity).
But what to do{make}, if you wish to reduce this time or if the robot also has not reached your site? For this purpose also it is necessary to register laboriously all your new pages manually on a site poiskovika. And before registration (the first or repeated) will not prevent to familiarize with rules which are very in detail painted at everyone poiskovika closely{attentively} also. So, just in case.
